Toodledo

One of the first task apps on the market, Toodledo was looking to strategically re-brand themselves as more than just a to-do list, but as an entire a productivity system.

A detailed brand study resulted in expanding the visual system and brand guidelines. This allowed for a more versatile expression of the brand that better communicated the product's many capabilities.

Toodledo's existing user base relies heavily on the app to get through their daily tasks. This meant any changes to the interface needed to be slow, and incremental. Over time we simplified the navigation, and added a more elegant motion.