Shark poaching exposé.Concept Interactive Exhibit Art Custom Typeface Design
In the wide open ocean the shark can be considered the top predator with one exception: humans. In eastern parts of the globe sharks are being harvested for their fins. The fishing practices involved in this are causing the shark population to plummet sharply and affecting the marine eco-system below.
The goal of the interactive exhibit is to raise awareness around the unsustainable and unethical harvest of shark fins.
Across the walls of the exhibit are interactive panels. Visitors can effortlessly slide sections horizontally and vertically to reveal facts and figures about the current shark population and learn why shark poaching has become so popular.
Upon entering the exhibit guests are met by a 9x5' interactive table display. As they approach the table they find a single reef shark swimming in place.
Touch points indicate interaction is possible over the certain parts of the shark's body. Tapping a touch point causes the unselected touchpoints to fade away and initiates the detail screen. Textual content fades into full opacity giving the viewer a photographic visual and quick synopsis of that anatomical component.