Versatile basewear for the strong and dynamic.Deliverable Website & Print Project Arêt Basewear
Arêt seeks to inspire every woman to be strong, daring and most importantly to celebrate their eccentricities. Accent your individuality with minimal basewear that contrasts an ethereal feel with a grounded look. Our versatile Basewear is with you: wave crests to mountain tops, wherever adventure takes you.
Under the guidance of my full creative direction Arêt has gone from a small side project to a thriving e-commerce business with a dedicated base of loyal customers. It's underlying positive messages of empowerment, togetherness and sustainability resonate deeply with outdoorswomen around the U.S.
Arêt's visual expression is guided by 5 key words: Strong, Dynamic, Versatile, Contour, and Elevated.
The Arêt web store is built on Shopify's e-commerce platform using a customized theme. Over 60% of our traffic comes directly from Instagram, so mobile-first design is a massive priority. Each interaction on the site is reminiscent of the Instagram UI our generation has come to expect.Launch live site →