Plan your ascent, down to the minute.
Concept Wearable & Microsite Role Visual Experience DirectionArc’Teryx SunDial
Wearable technology opens new opportunities to reimagine or repurpose the way we use a time piece. The Arc'teryx Sun Dial and companion application would allow mountaineers, alpinists and big wall climbers to synchronize their ascent with the remaining daylight.
Arc'teryx is the most fiting brand to assign this cutting edge concept. The Vancouver based company produces high end technical gear and apparel with a futuristic and minimal aesthetic.
A large motivator for aspiring climbers and mountaineers is to track the progress of the professionals. Arc'teryx sponsors some of the most daring athletes: breaking into new territory and reaching new heights in the most extreme conditions.
Launch prototype →A timeline is set prior to the trip using the companion mobile application. The Sun Dial receives remote vibrating alerts to let the climber know if they're on schedule.
Once the user decides he or she would like to purchase the wearable they can pre-order and checkout quickly via the microsite's persistent navigation.